Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.
we follow a PPC Management (Pay per Click Advertising) methodology that is designed to help clients achieve their Search Engine Marketing goals.Our expert PPC bidding management services are customized individually for all the major search engines. Thats because we understand that success in Pay Per Click (PPC Advertising) depends on applying search engine specific principles and techniques. Our PPC management services impart complete focus on all the major search engines, we have formulated individual procedural guidelines for undertaking PPC advertising in Google, Yahoo and MSN.