Search Engine Optimization

IBEAM Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. BEAM Solution offers best quality SEO Services and Internet Marketing Services around the globe. Our team of SEO Professionals ensures Top 10 positioning on Google, Yahoo and MSN. Our SEO Processes are designed according to the guidelines of Google, and we follow all white hat SEO techniques to ensure that our clients from all over the world get the best SEO Services with high Return on Investment (ROI).


Successful Search Engine Optimization requires a comprehensive, customized approach based on a site's unique characteristics. The Search Engine Optimization project will need to strike a true balance between website's design and functionality, the searching behaviors of the target audiences, and the algorithms used by search engines to find results


ON PAGE OPTIMIZATION

  • Identify Defining Keywords
    Your industry would be researched and a brainstorming session will be undertaken to arrive at a best set of key phrases pertaining to your business interest. This allows our team to come up with best possible "outcome-based" key phrases for deriving optimal results through this program.
  • Meta Tags
    Developing Meta tags is one of the most important task in the SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining < title>, considered to be the most important tag as far as search engine ranking is concerned, < description> and < keyword>.
  • Competitor's Analysis
    Competitor's Analysis is process of making a complete research on your compititors, we first make a complete list of our main competitors and observe and analysis their site completely by visiting those sites and try to get various techniques used by them. This will help in preparing a strategy to attain top positioning in search engines and maximize its performance and gain business.
  • Content Analysis
    In this step we review content of your website(especially pages that you want to optimize). we ensure that content that we will change should be search engine friendly and always should have its original meaning.
  • HTML Code Refining
    HTML Code cleansing is process of analyzing and reviewing code for all web pages and fix all errors at the same time. during this process we will remove all unwanted codes and include some necessary code according requirement. we will manually modify all codes that are automatically created at the time of designign and are useless.
  • Image Optimization (Alt Tags)
    Image Optimization is most important step in ON Page optimization but many one neglect this step in the process of website optimization. From search engine perspective, downloading time is a factor which is now considered in their ranking algorithms. our expert search engine optimizers will optimize all images on your site to reduce its site retaining its quality and resolution so that page can load quickly and images could be optimized according search engines.

OFF PAGE OPTIMIZATION

  • Directory Submission
    Directory Submission is very important step which we submit our site to different directories anc our site can be listed onto different business directories. The benefit is first we get traffic from the website and second we get a back link for our website from that directory.
  • Article Submission
    In Article Submission we write a 500+ words article and submit it to different article directories and normally the traffic and ranking of these articles sites is very high so the visitors who are visiting those articles directories will read our article then they will definitely visit our site so the traffic of site increased and also we get back links from the article.
  • Link Building
    Link Building is very important step which we use in SEO. In Link building we build inbound links for the website using link exchange and various other methods.
  • Content Analysis
    In this step we review content of your website(especially pages that you want to optimize). we ensure that content that we will change should be search engine friendly and always should have its original meaning.
  • Forum Postings
    In forum Postings we search specific and relevant forums and post threads there on forums so we get good traffic from forums and also get back links from there.
  • Blog Postings
    In Blog Postings we get fresh content and make postings on different blogs to attract traffic and also for backlinks.
  • Social Media Optimization
    In Social Media Optimization we use various sites like twitter, facebook linkedin, myspace, orkut to generate huge amount of traffic on the website.